The Spanish Lottery: advert-top-1 by Leo Burnett Madrid
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The creators of 2015’s most acclaimed Christmas ad,” “Justino,” are back with a new holiday campaign from Spain. Keeping to the theme that “There’s no bigger prize than sharing,” the Spanish Lottery and Leo Burnett Madrid remind us through a heartwarming story of misinformation and unintended consequences that sometimes, winning isn’t everything in life. See how a town comes together in love and support for a retired teacher, Carmina, who thinks she has won the lottery in the film ‘December 21st’.
Credits
Chief Creative Officer: Juan Garcia-Escudero
Executive Creative Director: Jesus Lada
Creative Director: Ignacio Soria, Arturo Beniloch
Art Director: Javier Lopez Canle
Additional Credits: Account Director: Sara Iglesias
Account Manager: Sara Cubicle
Producer: Nico Sanchez, Juanjo Ocio
Production Company: RCR
Director: Santiago Zannou
Executive Director: Miguel Escribano
Music: Fernando Velazquez