McDonald's: advert-body-1 by Leo Burnett London

Agency Leo Burnett London has created a new ad for McDonald’s that will run on TV and cinema until 30 August across the UK.

The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring.

This ad shows a variety of happy family scenes in which children are dancing – in the rain, in the car, at home, in shops, on a football pitch… set to an upbeat soundtrack.

Emily Somers. vice president, marketing and dood development at McDonald’s UK, said: “This summer, we wanted to celebrate the joy the whole family feels on a trip to McDonald’s. To do this, we’ve not only brought to life the joy of excited children but also the feeling that this gives to parents, capturing the essence of ‘good times’ which McDonald’s is all about.”