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McDonald's: Good Times by Leo Burnett London

Client: McDonald's
Date: May 2016
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Leo Burnett has unveiled the latest ad in the new McDonald’s ‘good times’ brand campaign. The ongoing campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of simple, easy enjoyment. In this installment the brand highlights the ‘good times’ that are happening around us all the time.

The ad, directed by James Rouse, takes the form of one minute and delves in and out of the lives of the people of Britain as they enjoy their very own little ‘good times’. Some of these are McDonald’s moments, some are not, however, they are all familiar, relatable, and designed to be a reflection of the moments we enjoy in modern Britain.


Creative Director: Adam Tucker

Creative Team: Adam Tucker, Graham Light

Additional Credits: Agency Producer: Graeme Light

Account Team: Simon Hewitt, Sofia Sarkar, Ailsa McQuaid, Ed Burgess

Planner: Josh Bullmore, Lorna Burt

Media Agency: OMD

Media Planner (Media Agency): Kat Delaney

Production Company: Outsider

Director: James Rouse

Production Company Producer: Benji Howell

DOP: Will Bex

Edit: Work Post

Editor: Bill Smedley

Post-production: MPC

Telecine: Jean-Clément Soret @ MPC

Sound: 750mph

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