Leo Burnett has unveiled the latest ad in the new McDonald’s ‘good times’ brand campaign. The ongoing campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of simple, easy enjoyment. In this installment the brand highlights the ‘good times’ that are happening around us all the time.
The ad, directed by James Rouse, takes the form of one minute and delves in and out of the lives of the people of Britain as they enjoy their very own little ‘good times’. Some of these are McDonald’s moments, some are not, however, they are all familiar, relatable, and designed to be a reflection of the moments we enjoy in modern Britain.
Creative Director: Adam Tucker
Creative Team: Adam Tucker, Graham Light
Additional Credits: Agency Producer: Graeme Light
Account Team: Simon Hewitt, Sofia Sarkar, Ailsa McQuaid, Ed Burgess
Planner: Josh Bullmore, Lorna Burt
Media Agency: OMD
Media Planner (Media Agency): Kat Delaney
Production Company: Outsider
Director: James Rouse
Production Company Producer: Benji Howell
DOP: Will Bex
Edit: Work Post
Editor: Bill Smedley
Telecine: Jean-Clément Soret @ MPC