Breast Cancer Care: advert-body-2 by Leo Burnett London

This October, for Breast Cancer Awareness month, Leo Burnett London has devised a pro bono campaign for client Breast Cancer Care - the only UK-wide charity providing care, information and support to people affected by breast cancer.

It sees Leo Burnett London partnering with Breast Cancer Care, Instagram, and Ridley Scott Associates to ignite a movement that uses the well known social media behaviour of the Boomerang to encourage people to check their breasts. This has been termed a ‘Booberang’ and can be shared throughout October on Instagram to give all women a very important reminder.

As such, a 60-second ‘breast check’ film features multiple types of breasts of all shapes, sizes and skin tones and shows how to check them, in a light-hearted and educational way. The accompanying infographics will also be reflective of the wide relevance of the campaign - allowing women to choose the breast size and colour that is right for them, and share the resulting image on social media.

The film was created with an all-female cast and crew, and features presenter and influencer Laura Jackson as the voiceover. The work is designed to encourage awareness, to educate and to inspire action and has been developed with clinical experts at Breast Cancer Care.