The Drum Awards Festival - Extended Deadline

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Client: Domino's
Date: Oct 2021
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By day, Portugal is famed for its beautiful scenery and charming streets, but like any city, by night things can look a little…spooky.

To celebrate Halloween, Domino’s Pizza has teamed up with creative agency Leo Burnett Lisboa to celebrate some of these stunning streets, with a twist.

To test the bravery of its pizza-loving consumers, Domino’s is seeing if they have what it takes to order a pizza in one of these terrifying locations.

Those who do, and decide to spend Halloween night with Domino's Pizza, will be rewarded with an extra pizza.

A campaign for the brave, where the real terror is left only to those who miss this opportunity. After all, if they are not afraid to order, Domino's Pizza is not afraid to deliver. As always.