Allstate Foundation: advert-top-1 by Leo Burnett Chicago

What if we shared information about financial abuse on social media the way we share photos of eye-catching murals? In a social-driven, out-of-home campaign by Leo Burnett Chicago, Allstate Foundation Purple Purse is teaming up with artists in six cities across the country to make visible the invisible issue of financial abuse – a form of domestic violence experienced by 99% of all victims and often the main reason they can't 'just leave.'

Harnessing the growing social trend of posing in front of murals, each mural's design hides an invisible message about the reality of financial, made visible only through Instagram's Moon filter. Photographable and shareable by design, the murals are intended to spark conversation about an issue still considered taboo by many Americans.

The campaign launched on June 20 at Tictail Market in New York City featuring art by Isabel Castillo Guiharro and an announcement by program ambassador Serena Williams. Five additional murals will be launched throughout the summer and run through October, National Domestic Violence Awareness Month. The public is encouraged to visit the murals and share their own photos using #SafeWayOut to show their support.