Cathay Pacific: Nobody Does Rugby Sevens Like Hong Kong by Leo Burnett
- Location:
Hong Kong culture meets rugby in a global campaign by Cathay Pacific to celebrate the airline’s marquee sponsorship of the Hong Kong Sevens.
The campaign, titled Nobody Does Rugby Sevens Like Hong Kong, pays homage to Hong Kong’s distinctive cultural traditions such as Gai Dan Zai egg waffles, Iron Buddha tea and mah-jong, as experienced by rugby players to showcase the unique experience of the Hong Kong Sevens.
Credits
Client: Cathay Pacific
Agency: Leo Burnett, Hong Kong
Chief Creative Officer: Carol Lam
Executive Creative Director & Art Director: Sonic Choy, William Li Group Creative Director & Copywriter: Richard Turnbridge Associate Creative Director & Copywriter: Jessie Fung
Agency Producer: Anita Chan, Joyce Mok
Account Management: Jessica Lim, Victor Lam
Production Company: Sweetshop Asia
Director: Nick Kelly
Producer: Catherine Law
Managing Director & Executive Producer: Laura Geagea
DOP: Patrick O’Sullivan
Art Director: Sam Lukins
Editor: Ball Lai
Colourist: Chan Kwok Choi
Online Post Production: Touches, Hong Kong
Post Prod Executive Producer: Dilys Tam
Audio: Click Music, Hong Kong
Music Composer: Ken Chan
Sound Engineer: Eric Lo
