Cathay Pacific: Nobody Does Rugby Sevens Like Hong Kong by Leo Burnett

Date: Feb 2019
Your Vote
Overall Rating
Opps, please vote again
4 votes

Hong Kong culture meets rugby in a global campaign by Cathay Pacific to celebrate the airline’s marquee sponsorship of the Hong Kong Sevens.

The campaign, titled Nobody Does Rugby Sevens Like Hong Kong, pays homage to Hong Kong’s distinctive cultural traditions such as Gai Dan Zai egg waffles, Iron Buddha tea and mah-jong, as experienced by rugby players to showcase the unique experience of the Hong Kong Sevens.


Client: Cathay Pacific

Agency: Leo Burnett, Hong Kong

Chief Creative Officer: Carol Lam

Executive Creative Director & Art Director: Sonic Choy, William Li Group Creative Director & Copywriter: Richard Turnbridge Associate Creative Director & Copywriter: Jessie Fung

Agency Producer: Anita Chan, Joyce Mok

Account Management: Jessica Lim, Victor Lam

Production Company: Sweetshop Asia

Director: Nick Kelly

Producer: Catherine Law

Managing Director & Executive Producer: Laura Geagea

DOP: Patrick O’Sullivan

Art Director: Sam Lukins

Editor: Ball Lai

Colourist: Chan Kwok Choi

Online Post Production: Touches, Hong Kong

Post Prod Executive Producer: Dilys Tam

Audio: Click Music, Hong Kong

Music Composer: Ken Chan

Sound Engineer: Eric Lo

Overall Rating
Overall Rating