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The Drum

Always: #LikeAGirl - Keep Playing by Leo Burnett

Client: Always
Date: Aug 2016
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P&G-owned brand Always' latest iteration of its wildly popular #LikeAGirl ads looks to motivate young girls to take up sports.

Credits

Global Chief Creative Officer: Mark Tutssel

Chief Creative Officer: Judy John

Executive Creative Director: Nancy Hannon

VP Creative Director: Isabela Ferreira, Natalie Taylor

Associate Creative Director: Amanda Mearsheimer, Gloria Dusenberry

Senior Art Director: Jillian Lamb, Luis Marques

Senior Copywriter:Anthony Brooks

Copywriter:Garrett Vernon, Pete Kellen

Additional Credits: Creative Resource Manager: Darlene White

Production: EVP Executive Director of Production: Vincent Geraghty

SVP Group Executive Producer: Mary Cheney

VP Executive Producer: Tony Wallace

Senior Producer: Adine Becker

Director of Music: Chris Clark

Assistant Music Producer: Alex Stern

Senior Talent Manager: Linda Yuen

Production Manager: Julie Lewandowski

Hungryman/Director: Nanette Burnstein

Hungryman/EP Head of Production: Kevin Byrne

Hungryman/Producer: Julianne Maloney

Director of Photography: Tami Rieker

Whitehouse Post/Editor: Nikki Vapenski

Mill/Colorist: Luke Morrison

Another Country/Audio Mix Planning: John Binder/ David Gerbosi/ Peter Erazmus

VP Participation Strategy Director: Kristin Hayward