Agency: Legwork
Client: Pandora
Date: Jul 2018
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Creative studio Legwork has produced an animated interview with hip-hop artist Smokepurpp to trail his latest album, Deadstar 2. Smokepurpp was interviewed during his appearance at SXSW 2018. The interview was visualized by Denver studio Legwork, using original sound design and music from Pandora.

The 2D animation is inspired by the latest trends in Trap Rap fashion and design, characterized by graphic prints, patterns galore, and a blend of eras and genres, featuring a cool cultural progression within Hip-hop.

The video also represents Legwork’s frame-by-frame and illustration work, and shows their pure point-of-view from a direction standpoint, as they led the visual and conceptual direction.

Credits

Aaron Ray, Legwork Creative Director

Jamie Givens, Legwork Art Director

Stuart Inamura, Legwork Animator

Harry Schaeffer, Legwork Animator

Mary Vertulfo, Legwork Animator

Evan Pollock, Pandora Creative Lead

Natalie Nadimi, Pandora Project Manager

Conor Gordon, Pandora Video Editor

Daniel Craig, Pandora Music & Sound Design