Lego: New Sensation
- Location:
Client:
Lego
Date: Mar 2021
Australian rapper Baker Boy has partnered with Lego and legendary band INXS to create a playful dance video.
The video, made for Lego’s AR video app Vidiyo sees Baker Boy – real name Danzal Baker – dance throughout Sydney in a colourful outfit, culminating in a huge crowd of children dancing atop the Sydney Opera House stairs.
In addition to Baker Boy, two of INXS’s original members, Kirk Pengilly and Jon Farriss, make a cameo, as does Lego minifigure L.L.A.M.A. – a rapper and DJ whose name stands for Love, Laughter, And Music Always. L.L.A.M.A. who recently made history by being the first Lego minifigure to sign to a record label (Universal Music Group) and the first artist to release a song via Vidiyo.
Latest Projects
Explore all