In partnership with Leagas Delaney and VCCP Media, The Royal British Legion has unveiled 'They Still Go' - a film that showcases the pivotal role the charity plays in the lives of current and former service personnel.
While activity for the Royal British Legion generally takes place around the November Remembrance period, 'They Still Go' works to highlight the broad, perennial nature of the support it offers all year round.
Narrated by actor Mark Strong, the film reminds viewers of the risks and dangers faced by service personnel - offering a window into the modern reality of warfare today.
Against a backdrop of real military life footage, the poignant message is punctuated by the drumbeat-like cadence that despite the hardship - “They Still Go”.
Strong provocatively reads: "They are young, they still go. They might not come back. They still go. They can lose their friends. They still go. They are mothers, fathers, sons and daughters. They still go. They can witness the unimaginable. they still go."
The film is accompanied by long and short-form social video includes hard-hitting interviews with ex-service personnel, their partners and their parents, exploring in-depth how their military service has affected their lives and how The Royal British Legion has supported them.