Leave or Remain by Lastminute.com

Lastminute.com​ is launching an out-of-home advertising campaign designed to reassure travellers and keep the travel spirit alive and well with the prospect of Brexit just around the corner. With Brexit developments moving at the speed of light, the premise of developing a campaign which tackles the subject proved somewhat challenging.

The campaign highlights that no matter what the outcome of the Brexit negotiations, the nation’s desire and motivation for travel will not be affected, and lastminute.com will continue being the trusted “pink” partner for travel enthusiasts and holiday deal seekers across the nation.

Each display will reassure the consumers that, whether it’s leave or remain, lastminute.com will “get you there all the same” thanks to its offering of innovative city and beach destination deals.