Agency: Landor
Client: John West
Date: Aug 2016
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The John West Chilled redesign aims to give a significantly more contemporary look and feel for the portfolio.

The new John West Chilled range is currently being trialed in Coles stores throughout VIC and TAS, with the national launch planned for October this year.

In addition to the packaging redesign, Landor have supported the in-store consumer product trial with the design of a branded point of sale stand which will feature in selected Coles stores throughout the trial period.

Credits

John West Chilled Senior Brand Manager: Kristie Ellerton

Design: Landor Melbourne

Photography: Louis Petruccelli

Food Styling: Leanne Bennett-Jones