The Drum Awards for Marketing EMEA - Awards Show

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We all know a person who, one evening, took the wheel for us and brought us home safe and sound. A new campaign for French road safety agency Sécurité Routière, and its agency La Chose decided to express to their gratitude and respect to designated drivers across the world, for getting their friends and loved ones home safe at the end of the night.

The film focuses on a series of individual characters, each named Sam, and the sacrifices they make to ensure that everybody else's nights end safely.


Agency : La Chose

Director : Stéphane Barbato

Sound Production : THE, Das Ding