Tic Tac: advert-body-2 by krow Group

Italian mint brand Tic Tac is back on UK screens after a five-year absence from airways, bringing with it a new mascot in the form of the smooth-talking Mr Tic Tac.

The creative, developed by Krow, introduces a fresh brand proposition called 'Open Up' which focuses on the how the minty treat can help people build connections.