Agency: krow Group
Date: Sep 2016
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Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown-ups too.

In the 30-second ‘Parents’ ad we are welcomed into different families’ homes where we observe children enjoying a moment of play with their Kinder Surprise toy.



The power of their imagination creates moments of surprise and delight for other family members who get woven into their imaginary worlds; like Grandad’s bald head being transformed into the surface of the moon and Dad becoming a noble Knight battling dragons in the paddling pool.



Credits

Creative Director: Tim Robertson


Creative: Georg Thesmann

​
Additional Credits: 
Head of TV: Emma Rookledge

Broadcast Producer: Sushi Tester

Business Director: Camilla Moran

Account Manager: Victoria Turner

Account Executive: Jenny Walker

Planning Director: Vanessa Graham

Planner: Poppy Tuke

Prod Co: Nice Shirt Films

Director: Liz Murphy

Producer: Richard Martin

Editors: The Whitehouse Post

Editor Mark Burnett

Audio: Jungle Studios

Engineer: Jim Griffin

Post Production: Raised By Wolves

TK Op: Vic Parker

Online editor: Jon Hollis

Music: Pete Jones Music