More than 15 million passengers are expected to fly this Labor Day weekend, one of the busiest travel weekends of the year, and tough if you’re traveling with kids. Long plane rides with young children can often be accompanied by temper tantrums and meltdowns. That’s why this Labor Day, Kraft is introducing the Kraft In-Flight Relief Pack to help make parents’ lives easier on the 100 longest continental US direct flights.
The Kraft Flight Relief Pack is packed with items to keep kids occupied while giving parents a chance to relax. The Pack includes a bag of Kraft String Cheese that kids love to peel and play with and a limited-edition Kraft String Cheese-o-Rama play book. The book is specially designed to inspire kids’ creativity and keep kids entertained by peeling and shaping the string cheese to match the shapes on the pages. The pack also includes a soothing eye mask, a comfortable neck pillow and headphones for parents. After all, a happy kid makes for a happy parent, and ultimately a happy cabin.
For families traveling on Labor Day weekend on shorter flights or by car or train, Kraft is making the Kraft String Cheese-O-Rama play book available to download at the website and its social media channels.
To participate, visit KraftInFlightReliefPack.com and follow submission instructions.
Sam Soltau, Senior Associate Brand Manager Kraft Brand
Sergio Eleuterio, Head of Marketing Brand Build Kraft Brand
Jordan Doucette, CCO
Emma Montgomery, CSO
Mikal Pittman, EVP, Executive Creative DIrector
Mark Hohenschau ACD, Copy
Jim Genell, VP ACD, Art
Dina Facklis, Senior Copywriter
Kyle Poff, VP Design Director
Marissa Stewart, Production Designer
Mark Burgess, EVP Account
Megan Collins, Account Director
Efrain Bahena, Senior Strategist
Arika Jeter, Senior Account Executive
Juan Woodbury, SVP Executive Producer
Donna Varichak, VP, Executive Producer
Alina Carrel, Associate Producer