Date: Jul 2017
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Kovel/Fuller (KF) has produced four new TV commercials for Los Angeles-based Mercury Insurance. They are part of KF’s successful 'Mercury Mission' campaign, a long-running entertaining series of spots featuring Mercury Insurance super agents heroically embarking upon 'missions' to help educate consumers about Mercury’s low rates and first-class service.

The new spots demonstrate the lengths to which Mercury agents will go to save customers money, while delivering excellent service and providing peace of mind. Some of the settings in which Mercury’s super agents will find themselves include an alien coffee bar, Mercury’s secret savings and repair center, Main Street USA and in the heart of a metropolis providing superior service, savings and protection.

The TV schedule, which was developed and booked by Palisades MediaGroup, spans a number of genres that includes networks such as HGTV, ESPN, Adult Swim, FX, USA Network, NBC Sports and Syfy. In addition to the linear TV component, the spot will also air on VOD platforms through the NBCU, Hulu and FOX/FX networks.

Credits

Agency: Kovel/Fuller

Client: Mercury Insurance

Media Services: Palisades MediaGroup