Casumo: advert-body-1 by Kitty

A new campaign from Casumo invites audiences to imagine an alternative Britain, where it’s less about cream teas and good manners, and more about pulling faces and throwing your breakfast as far as possible.

Armed with a handful of the UK’s favourite comedians, Kitty and Casumo set out to discover the country’s most absurd sports. Be it bog snorkelling, egg throwing, or gurning – together we’ve created an investigative online series so those with a curious mind need not get muddy (or have any teeth removed).

Kitty created Casumo a hub to house the series, and used talent including Anto Sharp and Gina Yashere to spread the campaign far and wide. Weird news travels fast, and BBC Radio 5 invited two of the campaign's influencers to impart the very particular skills they learnt live on air.