Dogs Trust has launched a new campaign that aims to get thousands of rescue dogs their second chance at a happy home. Created by Kitcatt Nohr, the #specialsomeone campaign hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever.
Kitcatt Nohr and Dogs Trust research highlighted a significant trend in dog purchasing behaviour. The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog being forgotten by all but a very special type of dog owner. We describe these people as ‘Quiet Heroes’. People who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone. The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a special someone is to the dogs they rehome.
The #specialsomeone campaign will run across TV, Press and digital channels.
Creative Director: Simon Martin, Jamie Tierny
Art Director: Ellie Lynch
Copywriter: Beth Kwaterski
Additional Credits: Planning: Caroline Deput
Account Director: Sophie Marshall
Account Manager: Johnny Kirkham
Agency Producer: Lyndsay Myerscough
Director: Pete Riski @ Rattling Stick
Producer: Tess Mitchell @ Rattling Stick
Editor: Eve Ashwell @ Assembly Rooms
Post Production: Absolute Post
Music: Pure Sync