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Dogs Trust: #SpecialSomeone by Kitcatt Nohr

Client: Dogs Trust
Date: Feb 2016
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Dogs Trust has launched a new campaign that aims to get thousands of rescue dogs their second chance at a happy home. Created by Kitcatt Nohr, the #specialsomeone campaign hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever.

Kitcatt Nohr and Dogs Trust research highlighted a significant trend in dog purchasing behaviour. The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog being forgotten by all but a very special type of dog owner. We describe these people as ‘Quiet Heroes’. People who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone. The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a special someone is to the dogs they rehome.

The #specialsomeone campaign will run across TV, Press and digital channels.

Credits

Creative Director: Simon Martin, Jamie Tierny

Art Director: Ellie Lynch

Copywriter: Beth Kwaterski

Additional Credits: Planning: Caroline Deput

Account Director: Sophie Marshall

Account Manager: Johnny Kirkham

Agency Producer: Lyndsay Myerscough

Director: Pete Riski @ Rattling Stick

Producer: Tess Mitchell @ Rattling Stick

Editor: Eve Ashwell @ Assembly Rooms

Post Production: Absolute Post

Music: Pure Sync

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