Frame Denim: Frame Website Redesign by King & Partners

Client: Frame Denim
Date: Apr 2018
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Frame tapped King & Partners for a visual rebrand of its main website. To relaunch the site on Shopify, King & Partners was tasked with designing a customer-focused eCommerce experience that guides customers to the right products.

Native language forms and clear fit differentiation transform the typically frustrating task of shopping for jeans online into a friendly, feel-good experience.

King & Partners created a product detail page that challenges the “best practices” and provides more immersive product discovery. The art direction King & Partners provided for product photography elevates the standard for eCommerce imagery to increase purchase confidence.

With rising interest in the brand, King & Partners saw an opportunity to take Frame’s online business to the next level, and the brand felt it was important to fully utilize the Shopify platform.

The revamped site will position the brand at the top of the denim category, and creates new industry standards for art direction that the brand can take in-house.


Art Direction & UX Design: King & Partners

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