Date: Jul 2017
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We all know that certain type of person. One that incessantly posts on Facebook of their perfect, clean, angel-like looking children. And you ask yourself, why is my child currently screaming bloody murder because they dropped a Cheerio? Why did I give them a magic marker and leave them in their bedroom unattended?

Kids aren’t always kind. But Kind at least thinks their snacks should be. But how can a snack be kind if their first ingredient is tapioca syrup, maltodextrin or corn syrup, like in many fruit snacks. With this branding campaign, Kind announces the first-ever “kind” fruit snack made from just fruit. Introducing: Kind Fruit Snacks. Just three ingredients or less and no added sugar.

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