The Drum Awards Festival - Extended Deadline

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Client: KFC
Date: Dec 2020
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A lot of odd things have happened this year, but the news that Mario Lopez (Slater from Saved By the Bell) is to play a ‘hot’ version of KFC founder Colonel Sanders in a Lifetime Christmas movie titled ‘A Recipe For Seduction’ is high up on the list.

While some brands have dialled down efforts this Christmas, KFC has turned the oven up to 100 degrees, serving its chicken fans with a parody short film due to debut on Lifetime this Sunday (13 December).

While ‘Colonel Sanders’ and ‘hot’ are only uttered in the same sentence when talking about KFC's spicy wings, the dramatic trailer for the short-film conjures up an entirely different image of its prized mascot. Falling afoul of a pair of malevolent elites, who try to pluck his secret chicken recipe, this Colonel catches the attention of a young heiress, drawn in by his spiciness.

Marking KFC's first-ever branded mid-form content, ‘A Recipe For Seduction’ joins Lifetimes annual ‘It's A Wonderful Lifetime’ movie slate.

“We're no stranger to heating things up for the holidays, just like our famous fried chicken-scented Firelog. But let's face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken?“ said Andrea Zahumensky, KFC US chief marketing officer. “A Recipe for Seduction is a perfect excuse to curl up at home and escape to your own happily ever after.“