Monster.com: advert-top-1 by KBS New York
- Location:
Creative agency of record KBS recently launched ‘Job Search’ for Monster.com, with a giant purple monster carrying a woman to her new job.
The campaign is guided by Monster’s ‘Find Better’ brand platform which is all about empathizing with job seekers, challenging them not to settle and devoutly supporting them throughout their journey to find the jobs they deserve.
‘Job Search’ is part of Monster.com’s global, brand relaunch showing that – literally and figuratively – (a) Monster is behind the job seeker, standing in their corner as they navigate the taxing and often confusing job search process. In the spot, a giant purple monster grabs a woman, a la King Kong, who is not satisfied with her job. He trudges through the streets, knocking down everything in his path, until he delivers the woman to a new, satisfying job.
The spot was directed by the internationally-awarded Matthijs Van Heijningen of MJZ. The computer-generated monster was created by The Mill.
Assets include a longer-format film in cinema and a shorter form for social and TV, which depict a 50-foot purple monster saving the day by rescuing an unhappy woman from her miserable job, and carefully placing her in a better career. The creative will run across mediums including advanced TV, digital, cinema, and social channels.
Credits
CREDITS
Agency: KBS New York
Client: Monster.com
Campaign: “Opportunity Roars”
Global Chief Creative Officer: Patrick Scissons
Executive Creative Director: Michele Kunken
Creative Director/ Copywriter: Mike Abell
Creative Director/ Art Director: Kevin Gentile
Head of Production: Jenny Read
Executive Producer: Karen McKibben
Assistant Producer: Isabelle Vrod
Head of Business Leadership: Jon Schwartz
Business Director: Elizabeth Asselin
Production Company: MJZ
President: David Zander
Executive Producer: Eriks Krumins
Line Producer: Donald Taylor
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
Production: 1ONE PRODUCTION
Producer: Jean-René Parenteau
Production manager: Anouck Serra-Godard
Technical director: Simon Lebrun
Cameraman: Louis-Charles Pilon
Post coordinator: Gabrielle Dore
Offline: Sophian Verri & Etienne Bergeron
Online & color grading: Etienne Bergeron
Music Supervisor: Benedicte Leclere
Sound Mix: Pierre-Olivier Rioux
Editorial: Work
Editor: Jono Griffith
Assistant Editors: Nayim Saati and Theo Mercado
Executive Producer: Erica Thompson
Senior Producer: Sari Resnick
VFX: The Mill
Executive Producer: Melanie Wickham
Senior Producer: Clairellen Wallin, Anastasia von Rahl
Production Coordinators: Zack Franciose, Jalisa House
Shoot Supervisor: Ruben Vandebroek, Kyle Cody, Clairellen Wallin
2-D Lead Artist: Kyle Cody
3-D Lead Artist: Ruben Vandebroek, Kevin Ives
2-D Artists: Kshitij Khanna, Molly Intersimone, Dae Yoon Kang, Yoon-sun Bae, Rachel Moon, Dhruv Shankar
3-D Artists: Adam Dewhirst, Todd Akita, Nick Couret, Jackie Liao, John Wilson, Emily Meger, Jeff Lopez, Seon Crawford, Arman Matin, Ren Hsien-Hsu, Tyler Heckman, Sewing Kim, Jonathan McCoy, Incheol Jeong, Justin Hammond, Anna Cardillo, Jimmy Gass, Constance Besen, Hannah Lee, Krystal Sae Eua, Jeffrey Lee, Blake Guest, Tom Graham, JuanZavala, Nole Murphy, Ziming Liu, Sivasubramanian, Vitaal Kuntla, Leela Shanker, Sendil Kumar J, Karthik Viswanathan, Murali Krishna Reddy, Muthyala Krishnaiah, Gokul Navaneethan, Sathyaraj A, Karthick Karuppaswamy, Sandeep Patil, Mehrose, Jai KIshan, Tarun Kumar, Chaitali Shah, Nijesh, Giri Prasath S
Matte Painting: Cedric Menard, Charles Lee
Color: MPC
Colorist: Mark Gethin
Music: Woodwork
Executive Producer: Sam Phillips
Sound Design: Stimmung
Executive Producer: Kristina Iwankiw
Sound Designer: Gus Koven
Sound Assistant: Nick Tuttle
Audio: Sound Lounge
Mixer: Tom Jucarone
