Onken: advert-top-1 by Karmarama
- Location:
Karmarama has produced a digital experience and competition for Emmi UK’s yogurt brand Onken, with an additional promotional campaign across VOD, social and OOH.
The Onken YouGurt competition plays to Onken’s flavour credentials by allowing entrants to create their own yogurt. They pick a trio of flavours from a set selection of 12 (pumpkin, strawberry, cherry, pineapple, coconut, rhubarb, peach, chili, mint, carrot, agave syrup and mango) allowing for a possible 220 combinations.
With the support of experimental food agency The Robin Collective, every day in September, Onken will deliver 50 winners their creation to their door, with their name and chosen flavour combination on the packaging.
Credits
Project Name: Emmi - Onken YouGurt
Client Name: Gayle Harrison
Client Job title: Head of Marketing
Client Name: Emilia Giblin Client
Job title: Campaign Manager Creative
Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Brian Williams
Executive Creative Director: Adam Kean
Executive Creative Director: Dickie Connell
Creative team: Meigan Brown & Tobias Owen Planner (Creative Agency): Daniel Prestes Agency Producer: Alexandra Politis
Account Director: Kate Fitzgerald
Account Manager: Sophie Coyne Production
Company credits:
Production Company: Kream
Director: Robert Sanderson
Producer: Sam Kirby
Director of Photography: Adrian Peckitt
Production Designer: Paul Baker / 3D Studios
Offline Editor: Jai Nathan-Lane
VFX Post House: Kream
Colourist: Jack Kibbey Newman
Sound Design: Guilt Free Post
Music Company: Can’t See Me Music
