Nando's SA: Loyalty by Karmarama
- Location:
Nando’s encourages customers to ‘cash in’ their rewards points in a new campaign created by Karmarama.
Almost 2 million customers have rewards on their Nando’s Cards but aren’t using them. To give back to Nando’s loyal fanbase, Karmarama has created an innovative new campaign which reminds people of the rewards sitting dormant in their wallets.
The new campaign sees an interactive use of out of home, with giant rewards cards being placed onto billboard sites across the country. The first phase of the campaign encourages customers to pull XL rewards card off of out of home sites and claim a meal for 10 people. The campaign is then being rolled out onto smaller out of home sites across the country, at smaller flyposter sites, with a reward of dinner for one.
Credits
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Adam Kean
Creative team: Meigan Brown & Tobias Owen
Planner (Creative Agency): Nikki Stammers & Stephanie Simon
Head of Design: Simon Wakeman
Agency Creative Producer: Zahra Mair
Client Services Director: Calli Louis
Account Manager: Alice Barnes
Media Agency: Essence
PR Agency: PrettyGreen
Media Production: Kinetic Worldwide
Media Owners: Clear Channel, JCDecaux
Production Company: Kream
Production Company credits:
Production Company: Kream
Director: Connor Pearce
Producer: Sam Kirby
Director of Photography: Tatiana Telle