The Drum Awards Festival - Official Deadline

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Agency: Karmarama
Client: Nando's SA
Date: Mar 2019
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Nando’s encourages customers to ‘cash in’ their rewards points in a new campaign created by Karmarama.

Almost 2 million customers have rewards on their Nando’s Cards but aren’t using them. To give back to Nando’s loyal fanbase, Karmarama has created an innovative new campaign which reminds people of the rewards sitting dormant in their wallets.

The new campaign sees an interactive use of out of home, with giant rewards cards being placed onto billboard sites across the country. The first phase of the campaign encourages customers to pull XL rewards card off of out of home sites and claim a meal for 10 people. The campaign is then being rolled out onto smaller out of home sites across the country, at smaller flyposter sites, with a reward of dinner for one.


Chief Creative Officer: Nik Studzinski

Executive Creative Director: Adam Kean

Creative team: Meigan Brown & Tobias Owen

Planner (Creative Agency): Nikki Stammers & Stephanie Simon

Head of Design: Simon Wakeman

Agency Creative Producer: Zahra Mair

Client Services Director: Calli Louis

Account Manager: Alice Barnes

Media Agency: Essence

PR Agency: PrettyGreen

Media Production: Kinetic Worldwide

Media Owners: Clear Channel, JCDecaux

Production Company: Kream

Production Company credits:

Production Company: Kream

Director: Connor Pearce

Producer: Sam Kirby

Director of Photography: Tatiana Telle