Guide Dogs: Nell's First Day by Karmarama

Karmarama's latest campaign is 'Nell’s First Day' for leading sight loss charity Guide Dogs. The campaign aims to highlight the role of the charity and the services they offer for children and young people beyond the provision of guide dogs.

The thought-provoking campaign running across TV and online channels, features a little girl called Nell moving through the corridor of an empty school ahead of her first day. We see Nell’s journey through the school and enter a classroom, to be greeted by her GuideDogs habilitation specialist who is helping get Nell ready for the start of the school year. In a heart-warming end to the ad we see Nell on her first day, happy and confident amongst her friends.

The campaign aims to raise awareness of the challenge visually impaired children face in reaching key milestones. Timed to coincide with back to school, which for any child and their parents is a huge moment, this ad showcases the invaluable support Guide Dogs offers children with a visual impairment and a glimpse of the specialist advice and services that they provide.