Agency: Karmarama
Date: Apr 2018
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Battersea Dogs & Cats Home has partnered with Karmarama and Manning Gottlieb OMD to produce a fresh campaign designed to raise awareness of the charity's tireless work in rescuing and rehoming unwanted pets.

Commencing today and running throughout May the multi-channel campaign tackles its difficult subject matter with a light-hearted tone, singling out Peanut the dog and Misty the cat for particular affection.

Described as Britain’s first "animal journalists" the four-legged duo take a starring role in a 30-second TV ad as they document the they document the high standards of care that occupants can expect to receive under Battersea’s care, with on-site facilities including a vet, activities centre and training grounds.


Client Name: Sarah Matthews director of marketing & commercial Battersea Dogs & Cats Home

Creative agency: Karmarama

Chief creative officer: Nik Studzinski

Executive creative directors: Adam Kean Dickie Connell Brian Williams

Creative team: Meigan Brown Tobias Owen

Agency producer: Victoria Dashwood-Quick

Account director: Kate Fitzgerald

Planner: Rhonwen Lally

Production company: Kream Director Barny Revill

Producer: Sam Kirby

Director of photography: Simon Reay

On board camera: Chris Watts

1st AD: Jonathan Sidwell

Offline editors: Zoe Davis Ryan Robinson Mark Preston

VFX post house: Freefolk Kream

VFX producers: Vittorio Giannini Beverley Wells

Colourist:Holly Grieg at Freefolk

Sound design: Henning Knoepfel Soundtree Music

Media agency: Manning Gottlieb OMD