advert-top-1 by JWT

Simplot, Australia’s leading food manufacturer, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal.

The fun campaign introduces two cute characters from the freezer - a couple of ‘Spokes-peas’ who escaped from the bag and now call the freezer their forever-home. From their Pea-O-V everything appears heroic and they give a comedic interpretation of the comings and goings of the freezer world, and at the same time educate Aussies about all Birds Eye dinner options... in this instance, Birds Eye fish.

Spearheaded by 1 x 30 sec and 2 x 15 sec TVCs promoting Birds Eye Barramundi, Whiting and Flathead frozen fish products, the campaign is further supported by retail shopper-lives and retailer media.

Birds Eye “Spokes-peas” campaign is in market until end of May but stay tuned for more from these two little chatty peas.