Wild Turkey: advert-body-1 by JWT New York
- Location:
Wild Turkey has rolled out a spot starring Matthew McConaughey roughly a month after the Academy Award-winning actor joined the bourbon brand as its creative director. The ad is part of the Wild Turkey’s new global marketing campaign, ‘It’ll Find You,’ which aims to modernize the brand as the bourbon industry continues to enjoy a renaissance of sorts. McConaughey, who directed the spot, worked closely with J. Walter Thompson New York and RSA Films to execute the campaign. The campaign aims to position Wild Turkey as a drink for people who are comfortable in their own skin and aren’t afraid to do their own thing, which McConaughey reiterates in the ad when he states that the Gruppo Campari-owned brand is “not in a rush to be most popular, not in a rush not to be.” The song in the ad, a track by New Orleans-based The Hot 8 Brass Band, was personally selected by McConaughey
Credits
Chief Creative Officer, New York: Brent Choi
Executive Creative Director: Eric Weisberg
Creative Director: Christopher Franzese
Art Director: Itai Inselberg
Copywriter: Sean Ellman
Planning Director: Barry Walker
Head of Content: Anthony Nelson
Head of Brand Production: Caroline Coleman
Director of Broadcast Talent: Jamie Whitfield
Business Affairs Manager: Emily Nargi
Project Manager: Elizabeth Malleus
Senior Art Buyer: Susanna Shields
Global Account Director: Meredith Steinman
Account Director: David Rimmer
Client Team: Melanie Batchelor, Jason Daniel, Thomas Simart, Dave Karraker, Jared Ricardo
Director: Matthew McConaughey
Production Company: RSA
Post-Production: Whitehouse Post
