Dublin City Council: Don't Be Dick by JWT Folk
- Location:
Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.
Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200m thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.
Credits
Dublin City Council:
Fionnghuala Ryan – Executive Environmental Scientific Officer
Noel Hayes – Senior Staff Officer, Media Relations and Corporate Communications
Angela Walsh – Media Relations and Corporate Communications
Aine Cronin – Media Relations and Corporate Communications
South Dublin County Council:
Sorcha O'Brien - Environmental Awareness Officer
Fingal County Council:
Edwina Dunford - Environmental Education Officer
Environmental Protection Agency
Carat:
Ness Carson – Account Director
JWT Folk:
Monika Crowley - Creative Director
Ciaran O'Suilleabhain – Creative
Veronica Dick - Creative
Michael Cullen - Production Director
Eric Brindley – Producer
Lily O'Gorman - Producer
Ken McKenzie – Planning Director
Eamonn Quigley - Finished Artist
Nicola Halloran - Social Manager
Simon Killeen - Account Management
Adam Lawlor - Account Executive
Max Carpio - Director
Burschi Wojnar – Director of Photography
John Talbot Panic Post Production - Editor
Paul Rowland – Sound mix
Karl Bowe – ‘Dick’
