Dove: advert-body-1 by JWT
- Location:
As part of Dove's 'Self-Esteem Project' in which it's going into schools to help young women learn how to develop great self-esteem, Dove Australia has created a campaign to appeal to parents.
The 'Searching' campaign highlights how common issues around self-esteem are for teen girls by showing parents the common search behaviors for young women.
An emotional full online film depicts parents reacting to Dove's research and shorter TVCs have also been made to encourage people to search for the campaign online.
Credits
Client – Unilever
Vice President & Chief Marketing Officer – John Broome
Senior Brand Manager - Tessa Black
Gillian Choo – Assistant Brand Manager
Creative – JWT
ECD - Simon Langley
Copywriter - Giles Clayton
Art Director - Simon Hayes
Executive Planning Director – Angela Morris
GAD – Milly Hall / Ana Lynch
TVC
Director - Cybele Malinowski
Production Company – Network
Online Film
Director – Online Film– Jack Naylor
Production Company – Collider
Producer: Amanda Slatyer for JWT Aineslee Littlemore for Collider
Editor – Alex Feegans
Post Production – Resolution Design
Audio Post Production – Sound Reservoir
Media Agency – PHD
