Date: Nov 2021
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Juventus has teamed up with We Are Social Milan to mark International Day for the Elimination of Violence Against Women.

‘Don’t Sit and Watch’ aims to raise awareness by turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime, inspiring people to take positive action to end violence against women.

The launch video was shown just before the whistle blew for the start of Saturday’s Juventus-Atalanta match, and features players including Giorgio Chiellini, Cristiana Girelli, Enzo Barrenechea and Maddalena Nava, transforming the stands of Allianz while inviting all fans to take action to change the numbers related to gender violence.


Agency: We Are Social

Executive Creative Director: Alessandro Sciarpelletti

Executive Creative Production Director: Daniele Piazza

Creative Director: Paulo Gonzalez, Mattia Lacchini

Senior Creative: Camilla Vanzulli

Art Director: Luigi Muraro

Editorial Supervisor: Alessandro Romeo

Editor: Federica Mordini

Head of We Are Social Sport: Mirco Bertola

Account Director: Andrea Savi

Account Manager: Andrea Cossalter

Account Executive: Nina Marti

Senior Content Writer: Stefano Porta

Research & Insight Director: Matteo Starri

Senior Research & Insight Analyst: Biagio Bleve

Senior Research & Insight Analyst: Maddalena Zilio

Una produzione We Are Social Studios:

Head of We Are Social Studios: Sandro Amabili

Producer: Leopoldo Dondena

Direction: Andrea Mattia Grieco

Photographer: Viviana Bonafede

Editor: Dario Sepe

Colorist: Max Finotti

DoP: Michele Vairo

Drone Operator: Diego Orel

1st Camera Assistant: Marco Sbarra

2nd Camera Assistant: Matteo Corti

Stylist: Olympia De Molossi

MUA: Enrica Checchia