JustGiving: advert-top-1 by JustGiving
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A personalised, animated scrolling experience to celebrate the impact of charity fundraisers for London marathon 2016. This was the culmination of a wider #PoweredByPeople campaign.
Thousands of pages were generated for our lovely fundraisers and their supporters post marathon and the pages have been shared extensively across Facebook, Twitter and Whatsapp by both audiences (I can get the figures!) To date we have had approx 180k page views and the pages have generated 25k in donations, even though that was not a direct KPI.
You can see anecdotal evidence of engagement with the concept if you search #PoweredByPeople on Facebook.
Credits
Agency: JustGiving
Concept: Louise Nolder, Rob Edwards
Design: Rob Edwards
Additional Credits: Development (front-end): Jason Ford & Graham Licence
Development (back-end): Mat Rowlands
Illustration: Michelle Allen
Project manager: Deborah Golshalk
