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JustGiving: #PoweredByPeople by JustGiving

Agency: JustGiving
Client: JustGiving
Date: May 2016
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A personalised, animated scrolling experience to celebrate the impact of charity fundraisers for London marathon 2016. This was the culmination of a wider #PoweredByPeople campaign.

Thousands of pages were generated for our lovely fundraisers and their supporters post marathon and the pages have been shared extensively across Facebook, Twitter and Whatsapp by both audiences (I can get the figures!) To date we have had approx 180k page views and the pages have generated 25k in donations, even though that was not a direct KPI.

You can see anecdotal evidence of engagement with the concept if you search #PoweredByPeople on Facebook.


Agency: JustGiving

Concept: Louise Nolder, Rob Edwards

Design: Rob Edwards

Additional Credits: Development (front-end): Jason Ford & Graham Licence

Development (back-end): Mat Rowlands

Illustration: Michelle Allen

Project manager: Deborah Golshalk