Beats By Dre: Above the Noise by JohnXHannes

With the world feeling stress, anxiety and tension, Beats delivers an important message: Only when you rise above the noise can you focus on what truly matters.

Beats by Dre presents 'Above The Noise,' a global campaign featuring a long form film, created by JohnXHannes New York, features those who have faced noise and adversity and continue to rise above it. The spot stars actor Michael K. Williams as Uncle Mike, a wise and thoughtful man telling his niece, and all of us, a beautiful story, both timeless and timely. It features Serena Williams, Neymar Jr, Cara Delevingne and Kris Wu showing the next generation they can focus and go after their dreams.

“Because when the noise is all gone, and you're just left with you that's when you hear what you're meant to do,” says Michael K. Williams.

This holiday campaign introduces the new Beats Studio 3 Wireless headphones with 'Pure Adaptive Noise Cancelling' technology, allowing listeners to block out the noise, better than ever before.