Volkswagen: Same Difference by Johannes Leonardo
- Location:
Set to Johnny Cash's These Are My People, the spot 'Same Difference' tells the story of four American families, from all different backgrounds, going through their morning routines.
The families live in different parts of the country, speak different languages but as they go through a typical, chaotic morning, you see that despite their differences they are incredibly similar.
The Atlas is VW’s bigger SUV, engineered to give people more usable space. While other competitors check the box for seven seats, the Atlas is designed to maximize space for passengers thanks to three rows of seats, with best in class third row legroom and ample storage capacity for all shapes, sizes, and ages to enjoy.
The spot ends with the line, “There’s Room For Everyone,” highlighting the notion that just like the country it was designed for, there’s enough room for everyone in the Atlas.
Credits
CLIENT Volkswagen
CEO Scott Keogh
SVP, Marketing Saad Chehab
Senior Director, Strategy & Comms Greg Tebbutt
Director, Brand & Marketing Comms Jennifer Clayton
Manager, Advertising Chanel Barresi
Senior Specialist, Brand Advertising Annabel Lyon
Specialist, Brand Advertising Ladan Rafei
AGENCY
AGENCY Johannes Leonardo
Chief Creative Officer Jan Jacobs
Chief Creative Officer Leo Premutico
ECD Jimm Lasser
CD / Art Director Alice Blastorah
ACD / Writer Lincoln Boehm
Senior Copywriter Gautier Fage
Senior Art Director Harry Neville-Towle
Head of Integrated Production Dana May
Group Executive Producer Benton Roman
Senior Integrated Producer Dennis McKinley
Senior Business Affairs Manager Kacey Kelley
Senior Project Manager Loren Lee
Business Lead Ben Muldrew
Account Director Vincent Scicchitano
Management Supervisor Mal Gretz
Account Executive Stephen Vocaturo
Account Executive Stephanie Loucas
Group Strategy Director Mary Bakarich
Senior Strategist Eileen Zhao
Head of Communications Strategy Meg Piro
Comms Strategy Director Danielle Patterson
Senior Comms Strategist Erinn Morrison
PRODUCTION
PRODUCTION CO. Serial Pictures
Director John Hillcoat
Founding Partner / Executive Producer Violaine Etienne
Head of Production Jennifer Gee
Line Producer Tracy Broaddus
Director of Photography Adam Arkapaw
Production Designer Tim Grimes
Costume Designer Liz Boles
EDITORIAL & POST PRODUCTION
EDITORIAL EXILE
Executive Producer Sasha Hirschfeld
Head of Production Evyn Bruce
Producer Alejandra Alarcon
Producer Michael Miller
Editor: Kirk Baxter
Assistant Editor: Mitch Goldberg
COLOR MPC LA
Executive Producer Meghan Lang
Senior Producer Susan Harris
Senior Colorist Mark Gethin
VFX A52
VFX Supervisor Patrick Murphy
VFX Supervisor Andy McKenna
2D VFX Artist Steven Wolff
2D VFX Artist Chris DeCristo
2D VFX Artist Enid Dalkoff
Online Editor James Buongiorno
Online Editor Sam Kolber
Online Editor Carmen Maxcy
Tracking Joseph Chiechi
Producer Andrew Rosenberger
Executive Producer Patrick Nugent
Executive Producer Kim Christensen
Managing Director Jennifer Sofio Hall
MIX AND SOUND DESIGN Sonic Union
Executive Creative Producer Halle Petro
Studio Director Justine Cortale
Mixer / Sound Designer Rob McIver
Mixer / Sound Designer Owen Shearer
Assistant Engineer Kelly Oostman