Volkswagen: Same Difference by Johannes Leonardo

Client: Volkswagen
Date: Sep 2019
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Set to Johnny Cash's These Are My People, the spot 'Same Difference' tells the story of four American families, from all different backgrounds, going through their morning routines.

The families live in different parts of the country, speak different languages but as they go through a typical, chaotic morning, you see that despite their differences they are incredibly similar.

The Atlas is VW’s bigger SUV, engineered to give people more usable space. While other competitors check the box for seven seats, the Atlas is designed to maximize space for passengers thanks to three rows of seats, with best in class third row legroom and ample storage capacity for all shapes, sizes, and ages to enjoy.

The spot ends with the line, “There’s Room For Everyone,” highlighting the notion that just like the country it was designed for, there’s enough room for everyone in the Atlas.

Credits

CLIENT Volkswagen

CEO Scott Keogh

SVP, Marketing Saad Chehab

Senior Director, Strategy & Comms Greg Tebbutt

Director, Brand & Marketing Comms Jennifer Clayton

Manager, Advertising Chanel Barresi

Senior Specialist, Brand Advertising Annabel Lyon

Specialist, Brand Advertising Ladan Rafei

AGENCY

AGENCY Johannes Leonardo

Chief Creative Officer Jan Jacobs

Chief Creative Officer Leo Premutico

ECD Jimm Lasser

CD / Art Director Alice Blastorah

ACD / Writer Lincoln Boehm

Senior Copywriter Gautier Fage

Senior Art Director Harry Neville-Towle

Head of Integrated Production Dana May

Group Executive Producer Benton Roman

Senior Integrated Producer Dennis McKinley

Senior Business Affairs Manager Kacey Kelley

Senior Project Manager Loren Lee

Business Lead Ben Muldrew

Account Director Vincent Scicchitano

Management Supervisor Mal Gretz

Account Executive Stephen Vocaturo

Account Executive Stephanie Loucas

Group Strategy Director Mary Bakarich

Senior Strategist Eileen Zhao

Head of Communications Strategy Meg Piro

Comms Strategy Director Danielle Patterson

Senior Comms Strategist Erinn Morrison

PRODUCTION

PRODUCTION CO. Serial Pictures

Director John Hillcoat

Founding Partner / Executive Producer Violaine Etienne

Head of Production Jennifer Gee

Line Producer Tracy Broaddus

Director of Photography Adam Arkapaw

Production Designer Tim Grimes

Costume Designer Liz Boles

EDITORIAL & POST PRODUCTION

EDITORIAL EXILE

Executive Producer Sasha Hirschfeld

Head of Production Evyn Bruce

Producer Alejandra Alarcon

Producer Michael Miller

Editor: Kirk Baxter

Assistant Editor: Mitch Goldberg

COLOR MPC LA

Executive Producer Meghan Lang

Senior Producer Susan Harris

Senior Colorist Mark Gethin

VFX A52

VFX Supervisor Patrick Murphy

VFX Supervisor Andy McKenna

2D VFX Artist Steven Wolff

2D VFX Artist Chris DeCristo

2D VFX Artist Enid Dalkoff

Online Editor James Buongiorno

Online Editor Sam Kolber

Online Editor Carmen Maxcy

Tracking Joseph Chiechi

Producer Andrew Rosenberger

Executive Producer Patrick Nugent

Executive Producer Kim Christensen

Managing Director Jennifer Sofio Hall

MIX AND SOUND DESIGN Sonic Union

Executive Creative Producer Halle Petro

Studio Director Justine Cortale

Mixer / Sound Designer Rob McIver

Mixer / Sound Designer Owen Shearer

Assistant Engineer Kelly Oostman

Overall Rating
5/5Vote

IKEA: Stuff Monster by Rethink

Added 20 September 2019
Agency: Rethink
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