Jimmy John's: Freaky Fast

Today, one of America’s fastest growing restaurants, Jimmy John’s is launching an exciting new advertising campaign and introducing new products nationwide.

Chief executive officer James North announced the changes in an open letter.

Long known for making sandwiches “freaky fast”, the campaign ups the freaky ante by celebrating the brand’s freaky employees and the lengths to which they go to prepare the perfect sandwich.

Preparing a convenient, healthy and affordable meal takes a “freakish” commitment. As these new ads show, Jimmy John’s cares about things that normal people don’t and that’s what makes their sandwiches consistently fresh, fast and healthy. The new advertising campaign peels back the curtain on some of the practices that make them the freakiest (and best), including: Cutting lettuce into exactly 3/32 of an inch slices; only using fresh bread and not serving any bread that is more than four hours out of the oven; using meats that contain no added hormones, artificial ingredients or preservatives; slicing all veggies, cheeses and meats every day, in every Jimmy John’s location; and using only three ingredients for the Signature Jimmy Chips: Potatoes, peanut oil and salt

Jimmy John’s is also announcing the official release of three new items that everyone is bound to love, including a new Kickin’ Ranch Sauce, a 16-inch giant sandwich and the ability to add Jimmy’s World-Famous Pickles to any sandwich.