The Taunton Cider Company: advert-top-1 by JDO

JDO Brand & Design has developed the branding for the recently re-launched Taunton Cider Company, five years after the brand died off following a multimillion pound acquisition in the 1990s. The new Taunton Cider Company has been revived by a group of cider enthusiasts and is now based in Churchstanton in Somerset, UK just 10 miles away from where it was originally established in 1911.

The agency’s new branding appears on Taunton Cider Original Medium, the first cider to come off the press. The design draws on the extensive heritage of the brand, respecting the way Taunton Cider used to be made using traditional equipment.

With an opportunity to launch a new chapter in the history of the Taunton Cider Company, JDO looked to the archives and found the story of a millstone that was donated to the town of Taunton by the company in 1971. The large, round mill stone was the inspiration for the label shape which when married with crisp, typographic detailing gives the new Taunton Cider Company a premium, contemporary elegance.