Jabberwocky: advert-body-1 by Jabberwocky

What started out as a one-off PR stunt to highlight the perilous state of many roads in Bath has turned into a national media frenzy resulting in this short, tongue-in cheek film created by Jabberwocky.

The film shows Jason, the real-life ‘guerrilla gardener’ from Bath preparing for a day’s gardening, loading his car with tools and plants and setting off to an unspecified destination with a jaunty 50’s soundtrack playing throughout.

After a while he pulls over and alights the car to grab a bag of compost which he pours out and proceeds to plant an array of colourful plants. As he begins to water them the camera pulls back to reveal he’s standing on a road having planted a pothole.

The film concludes with the endline : ‘Show our roads some love. Report a pothole at www.gov.uk/report-pothole’.