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Creative Technology and J. Walter Thompson Shanghai has launched a campaign to illustrate how the company's Aurvana headphones' audio quality are akin to being plugged into the live performance directly.

The campaign has three executions, "Rock", "Rap" and "Reggae" to increae awareness of the range and drive trial and sales.


chief creative officer: Norman Tan

executive creative director / Art Director & Copywriter: Carlos Camacho

creative director/Art Director: Supparat Thepparat

assistant creative director: Selwyn Low, Justin Leung