Lindeman's: advert-body-1 by J. Walter Thompson Melbourne

Lindeman’s and J Walter Thompson Melbourne have created an integrated campaign that shows it has searched the world to discover what makes people smile. The idea is to show universally relatable stories of friendship and positivity.

The campaign also aims to show off Lindeman’s global popularity in over 100 countries, sitting across digital, still and video/TVC, in-store activation and limited edition bottles.

The campaign provides a snapshot of people from all walks of life, capturing candid interactions and the moments that make them smile.