Client: UN Women
Date: Nov 2017
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UN Women in the UK, represented through the National Committee (NC), has invited the public to #drawaline, marking the boundaries against violence that should not be crossed, as it looks to turn the power of the #metoo campaign into definitive action.

The campaign forms part of UN Women’s annual global initiative to ‘Orange the World’ to symbolise a brighter future without violence.

The campaign film sees a number of British celebrities and influential figures, including Billie Piper, Benedict Cumberbatch, and ITV's Alastair Stewart, drawing an orange line across the screen to represent the women who have been victims of violence, and to mark the end of violence being tolerated in the UK.


Creative agency: J. Walter Thompson London

Executive Creative Director: Lucas Peon

Creative Director: Jason Berry

Senior Creative: Juliet McLaren and Courtney Dow

Producer: Charlotte Jude

Planners (creative agency): Rachel Pashley, Megan Van Someren, Marina Lindysay-Brown, Eleanor Metcalf

Senior Account Director: Mini Sinha

Project Manager: Katie Oldfield

Media agency: MediaCom

Media planner:

Director: Alicia MacDonald

Director of Photography: Catherine Goldschmidt

Photographer: Fiona Bailey

Production Company Producer: Ben Link

Executive Producer: Heather Link

Production Company: Missing Link Films

Editor: Lizzy Graham @ Marshall Street Editors

Sound: Mike Bovill @ 750mph

Post Production: The Mill

Colourist: James Bamford

Post Producer: Ian Berry