Air Asia: advert-body-1 by J. Walter Thompson Hong Kong

Air Asia has linked its social media and outdoor advertising together via a fill-in-the-blanks quiz in Hong Kong.

The campaign aims to challenge the ‘worldly’ Hong Kong residents by seeing how much they really know about iconic places in Asia.

The outdoor ads have been placed at key bus stop locations, with questions such as: “In Phuket, James Bond Island has a huge reef rock shaped like a ________.”