Coca-Cola: The Chase by J Walter Thompson Brazil & Marvel

Client: Coca-Cola
Date: Apr 2019
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A teen girl is seen running, ticket in hand, to catch a bus that is quickly driving away as her friends urge her to catch up. We see that the ticket is for the Avengers movie, so she pulls out her inner super hero, drinks a Coca-Cola No Sugar and does her best impression of an Avengers character.

Coca-Cola No Sugar and Marvel Studios, two iconic brands, joined forces for the commercial that was crafted to be enjoyed with popcorn and Coke No Sugar. It was inspired by Marvel Studios Avengers: Endgame, and the ad’s protagonist puts herself in a situation to be her own super hero.

After downing her beverage, she darts through her school’s hallways, jumps over a fence into an Avengers stance, then pinballs through a crowded marketplace, avoiding the fire of a food vendor and the water balloon projectiles from a gang of girls (with help from a garbage can lid shield and some nifty acrobatics), trying to catch the bus. She even picks up a Thor-like ax along the way before finally getting the bus driver to stop. As he opens the door for the girl, he says, “mission accomplished.”

Credits

CLIENT: COCA-COLA

MARKETING: Poliana Sousa, Beatriz Bottesi, Yugo Motta, Flavio Reghini, Martin Basdevant, Erica Tomas

PRODUCT: Coca-Cola Sem Açúcar

CAMPAIGN: The Chase

AGENCY: J. Walter Thompson Brasil

CCO: Ricardo John

ECD: Cassio Moron, Rodrigo Da Matta

CREATIVE DIRECTOR: Renata Leão, Gustavo Lacerda

ART DIRECTOR: Mica Moran, Vinicius Pegoraro

COPYRIGHT: Rafael Miessi, João Gandara

HEAD OF CLIENT SERVICES: Felipe Giacon

CLIENT SERVICES: Marcos Richter, Jayme Neto, Fabiana Santana, Ana Clara Jardim

MEDIA: Giovanna Venturelli, Stella Lopes, Luca Lima, Aline Castro, Larissa Isabelle, Lindsay Novaes

PR: Marina Peixoto, Helena Bertho, Andrea Assef, Vivian Zeni

PLANNING: Stella Pirani, Gisele Bambace, Erica Rigobello, Marina Simões

HEAD OF PRODUCTION: Maisa Delgado

PRODUCTION HOUSE: Landia

DIRECTOR: Rodrigo Saavedra

EXECUTIVE PRODUCER: Carol Dantas/ Sebastian Hall/ Gaston Magnani

DIRECTOR OF PHOTOGRAPHY: Arnau Valls Colomer

LINE PRODUCER: Karla Hernandez

PRODUCTION COORDINATOR: Juan Hernandez

PRODUCTION DIRECTOR: Ana Ximena Rincon

PRODUCTION ASSISTANT: Luis Enrique Hernandez

DIRECTION ASSISTANT: Rodrigo "Rorraz" Valdes

ART DIRECTOR: Fernanda Guerrero

WARDROBE STYLIST: Ifigenia Martinez

POS-PRODUCTION COORDINATOR: Elton Bronzeli

FINISHING: Mosh VFX

EDITOR: Alejo Santos

COLOR GRADING: Marla Grading

SOUND PRODUCER: Antfood

CLIENT SERVICE Renato Castro e Christiane Rachel

MUSICAL DIRECTOR: Lou Schmidt

AT&T: Train by BBDO

Added 24 May 2019
Agency: BBDO
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