Coca-Cola: The Chase by J Walter Thompson Brazil & Marvel
- Location:
A teen girl is seen running, ticket in hand, to catch a bus that is quickly driving away as her friends urge her to catch up. We see that the ticket is for the Avengers movie, so she pulls out her inner super hero, drinks a Coca-Cola No Sugar and does her best impression of an Avengers character.
Coca-Cola No Sugar and Marvel Studios, two iconic brands, joined forces for the commercial that was crafted to be enjoyed with popcorn and Coke No Sugar. It was inspired by Marvel Studios Avengers: Endgame, and the ad’s protagonist puts herself in a situation to be her own super hero.
After downing her beverage, she darts through her school’s hallways, jumps over a fence into an Avengers stance, then pinballs through a crowded marketplace, avoiding the fire of a food vendor and the water balloon projectiles from a gang of girls (with help from a garbage can lid shield and some nifty acrobatics), trying to catch the bus. She even picks up a Thor-like ax along the way before finally getting the bus driver to stop. As he opens the door for the girl, he says, “mission accomplished.”
Credits
CLIENT: COCA-COLA
MARKETING: Poliana Sousa, Beatriz Bottesi, Yugo Motta, Flavio Reghini, Martin Basdevant, Erica Tomas
PRODUCT: Coca-Cola Sem Açúcar
CAMPAIGN: The Chase
AGENCY: J. Walter Thompson Brasil
CCO: Ricardo John
ECD: Cassio Moron, Rodrigo Da Matta
CREATIVE DIRECTOR: Renata Leão, Gustavo Lacerda
ART DIRECTOR: Mica Moran, Vinicius Pegoraro
COPYRIGHT: Rafael Miessi, João Gandara
HEAD OF CLIENT SERVICES: Felipe Giacon
CLIENT SERVICES: Marcos Richter, Jayme Neto, Fabiana Santana, Ana Clara Jardim
MEDIA: Giovanna Venturelli, Stella Lopes, Luca Lima, Aline Castro, Larissa Isabelle, Lindsay Novaes
PR: Marina Peixoto, Helena Bertho, Andrea Assef, Vivian Zeni
PLANNING: Stella Pirani, Gisele Bambace, Erica Rigobello, Marina Simões
HEAD OF PRODUCTION: Maisa Delgado
PRODUCTION HOUSE: Landia
DIRECTOR: Rodrigo Saavedra
EXECUTIVE PRODUCER: Carol Dantas/ Sebastian Hall/ Gaston Magnani
DIRECTOR OF PHOTOGRAPHY: Arnau Valls Colomer
LINE PRODUCER: Karla Hernandez
PRODUCTION COORDINATOR: Juan Hernandez
PRODUCTION DIRECTOR: Ana Ximena Rincon
PRODUCTION ASSISTANT: Luis Enrique Hernandez
DIRECTION ASSISTANT: Rodrigo "Rorraz" Valdes
ART DIRECTOR: Fernanda Guerrero
WARDROBE STYLIST: Ifigenia Martinez
POS-PRODUCTION COORDINATOR: Elton Bronzeli
FINISHING: Mosh VFX
EDITOR: Alejo Santos
COLOR GRADING: Marla Grading
SOUND PRODUCER: Antfood
CLIENT SERVICE Renato Castro e Christiane Rachel
MUSICAL DIRECTOR: Lou Schmidt
