The Drum Awards Festival - Extended Deadline

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Client: ITV
Date: May 2018
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This campaign is a call to arms to football fans all around the country, encouraging them to forget two things. Forget the burden of the past, the highs and lows of previous World Cups... And forget their pre-conceptions. Ultimately, we want them to forget every game that has gone before, because all that matters is what happens in Russia this summer, on the pitch, and on ITV.

In a fast paced, provocative and anthemic 60" promo, we're breaking all conventions of World Cup advertising, physically painting over the highs and scrapping the lows of World Cups past. Together with German Director Hauke Hilberg, we've selected the moments that fans and players alike hang on to too tightly, using a diverse mix of edit and post techniques along with specially shot scenes, and the voice of Ashley Walters to build momentum and hype for the most unpredictable World Cup in decades.


Agency: ITV Creative

ECD: Tony Pipes

Creative Director: Rachel King

Creative: David Brooks

Head of Campaign Production: Katie Carew

Head of Campaign Management: Gemma Dunford

Senior Campaign Manager: Emma Reith

Director of Network Marketing: Paul Ridsdale

Head of Marketing: Ed Ross

Marketing Manager: Nicolas Jayr

Marketing Executive: Chris Anstey

Production Company: ITV Creative

Director: Hauke Hilberg

Producer: Jon Hinton

Editor: David Gesslbauer

Grade: Richard Fearon @ MPC

Audio: Loft Berlin