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ITC: 'Know your rights'

Client: ITC
Date: Sep 2017
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India's personal care brand ITC Vivel has created a website Ab Samjhauta Nahi (English: No more compromises now) for a simplified understanding of laws around women’s rights as part of the UN Women’s Empower Women Initiative.

It also announced support to Srishti Bakshi, founder CrossBow and an Empower Women Champion for Change for her walk which is aimed at creating awareness across India for women’s safety and empowering them through digital and financial literacy.

Bakshi will be walking from Kanyakumari to Srinagar covering 3800 kms over 260 days. Through this walk, Bakshiand her team at Crossbow will conduct Vivel Ab Samjhauta Nahin ‘Know Your Rights’ workshops in Karnataka, Andhra Pradesh, Telangana, Maharashtra, Madhya Pradesh, Punjab, Haryana, Delhi and Jammu &Kashmir.


Brand - ITC Vivel

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