Hovis: advert-body-2 by Isobel

The Serious Bacon Club has launched a new partnership today with British bread brand Hovis. Ccreated by Isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the ultimate bacon butty.

The 30-second films document how well the bread toasts, slices and absorbs sauce in a ‘laboratory’ setting, with Gifs and stills showing the hard-working scientist enjoying the results.