Chang Beer: advert-body-2 by Iris Singapore

Beer brand Chang has partnered with rapper and founder of Masta & Co Hip-Hop Collective MastaMic, drummer Joey Lam, DJ Mirror and rapper Big Sammy to highlight the struggles faced by hip-hop artists in Asia.

As part of the Urban Pulse campaign, conceptualised by Iris Singapore, Chang will organise a series of events for the band to play and promote themselves. The events began on Friday, 13th July at JinJuu and will run until 14 September.

The Urban Pulse series has looked at a selection of cultural points for the Asian audience, forming the basis for events and content, following a major shift for the brand overall. The series started with MMA fighting but has since moved to music, including a series with Vice about Vietnamese rappers.

Chang has further launched a fashion collection and a documentary. The fashion collection includes three limited-edition capsule collections which have been designed by MastaMic and are available to buy via MastaMic’s online store as well as selected streetwear retail stores.