Date: Apr 2020
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Intersport Running and Adidas collaborate to explore the running stories of people pushing their limits in different walks of life. The content series, born out the new adidas running platform ‘Faster than’, reveals how ‘fast’ is a mindset that can belong to everyone, where every real runner takes on their own unique race every time they lace up their shoes.

Capturing topics from self-esteem to headspace, the series’ shows Intersport’s fast-growing running community how this mindset can impact and influence every aspect of anyone’s lives. With this campaign, Intersport aims to further assert its credentials as champions of everyday runners.

Credits

Agency: Iris Amsterdam

Creative Director: Rachna Dhall

Creative / Art Director: Gustavo Figueiredo

Creative / Copywriter: Gabriel Abrucio

Agency Producer: Grace Francis

Managing Director: Chris Friend

Strategy Director: David Austin

Strategist: Nicole Ingra

Group Account Director: Jaimie Jennings

Account Director: Alexandra van Nunen

Production Company: Eyeforce

Director: Bob van de Gronde

Director of Photography: Jasper de Kloet

Producer: Cathalijn van Hattem