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Adidas: Watch Me Create by iris

Agency: iris
Client: Adidas
Date: Feb 2018
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Iris was briefed to launch Adidas' Cold Blooded SS18 pack, positioning the football boots as the ultimate weapons of creativity – the ultimate way for Adidas creators to prove their creative identity. Three of Adidas’ star players (Pogba, Messi and Suarez) were put in control of their own films, demonstrating their personal creative identity.

The three individual films rolled out across Adidas’ channels, and were edited into a hero film.


Creative Director – Rachid Ahouiyek

Creatives – Matt Carter & Jonathan Wedlake

Executive Producer – Michael Hanney

Producer – Carrie Moores

Board Director – Simon Yoxall

Group Account Director - Matthew Glyn

Account Director – Simone Botherway

Senior Account Manager - Theo Jenkins

Production Company

Production Company – CANADA

Director – Gerson Aguerri

Executive Producer - Oscar Romagosa

Production Company Producer – Marta Bobic

Editors – Carlos Font Clos, Charlie Stewart & Chris Coupland @ Speade

Post Production – Big Buoy

Colourist - Mark Horrobin @ Smoke & Mirrors

Sound – Chris Southwell @ Unit

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